Wit Incorporated Theatre Company

Starting from scratch to find the visual identity of a brand-new, independent theatre company in Melbourne’s inner-west. It all began with the idea that the only things you need to create theatre are a chair for your audience to sit on and a light so they can see what you’re doing. From there came a simple, illustration-based suite of marketing materials, distilling each project into a single image that could represent the story. After a while, as the company’s theatre productions became more involved (and better-funded), hero images were added to the season marketing materials, still maintaining the structure and layout to maintain brand recognition.